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AdvertisingWhat Everyone Needs to Know®

Advertising: What Everyone Needs to Know®  

Mara Einstein

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
eISBN: 
9780197569368
DOI: 
10.1093/wentk/9780190625887.001.0001
Format: 
book
ISBN: 
9780190625887
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming ... More
Behavioral FinanceWhat Everyone Needs to Know®

Behavioral Finance: What Everyone Needs to Know®  

H. Kent Baker, Greg Filbeck, and John R. Nofsinger

Published in Print: 
16 June 2019
Published Online: 
12 November 2020
eISBN: 
9780197569634
DOI: 
10.1093/wentk/9780190868741.001.0001
Format: 
book
ISBN: 
9780190868741
People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on ... More
The Book BusinessWhat Everyone Needs to Know®

The Book Business: What Everyone Needs to Know®  

Mike Shatzkin and Robert Paris Riger

Published in Print: 
16 June 2019
Published Online: 
12 November 2020
eISBN: 
9780197569382
DOI: 
10.1093/wentk/9780190628031.001.0001
Format: 
book
ISBN: 
9780190628031
Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give ... More
The News MediaWhat Everyone Needs to Know®

The News Media: What Everyone Needs to Know®  

C.W. Anderson, Leonard Downie, and Michael Schudson

Published in Print: 
27 April 2017
Published Online: 
12 November 2020
eISBN: 
9780197569085
DOI: 
10.1093/wentk/9780190206192.001.0001
Format: 
book
ISBN: 
9780190206192
The business of journalism has an extensive, storied, and often romanticized history. Newspaper reporting has long shaped the way that we see the world, played key roles in exposing ... More
Social EntrepreneurshipWhat Everyone Needs to Know®

Social Entrepreneurship: What Everyone Needs to Know®  

David Bornstein and Susan Davis

Published in Print: 
27 May 2010
Published Online: 
12 November 2020
eISBN: 
9780197569849
DOI: 
10.1093/wentk/9780195396348.001.0001
Format: 
book
ISBN: 
9780195396348
In development circles, there is now widespread consensus that social entrepreneurs represent a far better mechanism to respond to needs than we have ever had before--a decentralized and ... More

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