Advertising: What Everyone Needs to Know®
Mara Einstein
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming ...
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Afghanistan: What Everyone Needs to Know®
Barnett R. Rubin
Afghanistan, a landlocked country in Central Asia, has improbably been at the center of international geopolitics for four decades. After the Soviet Union invaded in 1980, Afghanistan ...
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Agricultural and Food Controversies: What Everyone Needs to Know®
F. Bailey Norwood, Michelle S. Calvo-Lorenzo, Sarah Lancaster, and Pascal A. Oltenacu
The public is more interested in agricultural and food issues than ever before, as is evident in the many agricultural controversies debated in the media. Why is it that some people embrace ...
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Al Qaeda, the Islamic State, and the Global Jihadist Movement: What Everyone Needs to Know®
Daniel Byman
On the morning of September 11, 2001, the entire world was introduced to Al Qaeda and its enigmatic leader, Osama bin Laden. But the organization that changed the face of terrorism forever ...
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The Alt-Right: What Everyone Needs to Know®
George Hawley
In recent years, the so-called Alt-Right, a white nationalist movement, has grown at an alarming rate. Taking advantage of high levels of racial polarization, the Alt-Right seeks to ...
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The Amazon: What Everyone Needs to Know®
Mark J. Plotkin
The Amazon is a land of superlatives. The complex ecosystem covers an area about the size of the continental U.S. The Amazon River discharges 57 million gallons of water per second--in two ...
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American Higher Education in Crisis?: What Everyone Needs to Know®
Goldie Blumenstyk
American higher education is at a crossroads. Technological innovations and disruptive market forces are buffeting colleges and universities at the very time their financial structure grows ...
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Animal Rights: What Everyone Needs to Know®
Paul Waldau
In this compelling volume in the What Everyone Needs to Know series, Paul Waldau expertly navigates the many heated debates surrounding the complex and controversial animal rights movement. ...
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Antarctica: What Everyone Needs to Know®
David Day
Part of the What Everyone Needs to Know® series, David Day's book on Antarctica examines the most forbidding and formidably inaccessible continent on Earth. Antarctica was first discovered ...
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The Arab Uprisings: What Everyone Needs to Know® (2 ed.)
James Gelvin
Beginning in December 2010 popular revolt swept through the Middle East, shocking the world and ushering in a period of unprecedented unrest. Protestors took to the streets to demand ...
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The Arctic: What Everyone Needs to Know®
Klaus Dodds and Mark Nuttall
As the threat of global climate change becomes a reality, many look to the Arctic Ocean to predict coming environmental phenomena. There, the consequences of Earth's warming trend are most ...
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Authoritarianism: What Everyone Needs to Know®
Erica Frantz
Despite the spread of democratization following the Cold War’s end, all signs indicate that we are currently seeing a resurgence of authoritarianism. Around forty percent of the world’s ...
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Behavioral Finance: What Everyone Needs to Know®
H. Kent Baker, Greg Filbeck, and John R. Nofsinger
People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on ...
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The Book Business: What Everyone Needs to Know®
Mike Shatzkin and Robert Paris Riger
Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give ...
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Brazil: What Everyone Needs to Know®
Riordan Roett
Brazil is one of the most important but puzzling countries in the world. A nation of 200 million people, it has vast natural resource reserves, rich cultural traditions, a middle class ...
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Burma/Myanmar: What Everyone Needs to Know® (2 ed.)
David Steinberg
It is unlikely that any country in Asia in recent years has undergone such internal policy shifts in so short a time as Myanmar. Until recently, the former British colony had one of the ...
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Business Ethics: What Everyone Needs to Know®
J.S. Nelson and Lynn A. Stout
What Everyone Needs to Know: Business Ethics is a first guide for both businesspeople facing real-life dilemmas, as well as students studying ethical questions. This succinct, ...
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Campaign Finance: What Everyone Needs to Know®
Robert E. Mutch
The one percent has been providing an ever larger share of campaign funds since the 1980s. Well over half of the money contributed to the presidential race in 2015 came from only about 350 ...
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Campaigns and Elections: What Everyone Needs to Know®
Dennis W. Johnson
Frequent and fair elections, open to all, are fundamental elements of a democracy. The United States, through its local, state, and national contests, holds more elections, more often, than ...
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Campaigns, Elections, and the Threat to Democracy: What Everyone Needs to Know® (2 ed.)
Dennis W. Johnson
This book offers the most up-to-date examination of campaigns and elections, along with the threats to democracy coming from the 2020 presidential election, the Big Lie, and more recent ...
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