Business and Management

Save Search
Share Link

Copy this link, or click below to email it to a friend
Email this link
or copy the link directly:

https://whateveryoneneedstoknow.com/browse?btog=book&pageSize=20&sort=titlesort&t=WENTKO_SUBJECTS%3ASOC00070&t0=WENTKO_SUBJECTS%3AAHU00010
The link was not copied. Your current browser may not support copying via this button.

Link copied successfully

1-4 of 4 books for:

Business and Management x

Arts and Humanities x

Download complete list of books in this Business and Management Collection (.pdf) (.xls)

RSS Feed for Business and Management Collection

Clear all

View:

no detail
some detail
full detail

Advertising: What Everyone Needs to Know®

Mara Einstein

Published in Print:: 28 September 2017

Published Online:: 12 November 2020

eISBN:: 9780197569368

DOI:: 10.1093/wentk/9780190625887.001.0001

Format:: book

ISBN:: 9780190625887

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming ... More

The Book Business: What Everyone Needs to Know®

Mike Shatzkin and Robert Paris Riger

Published in Print:: 16 June 2019

Published Online:: 12 November 2020

eISBN:: 9780197569382

DOI:: 10.1093/wentk/9780190628031.001.0001

Format:: book

ISBN:: 9780190628031

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give ... More

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.Less

The News Media: What Everyone Needs to Know®

C.W. Anderson, Leonard Downie, and Michael Schudson

Published in Print:: 27 April 2017

Published Online:: 12 November 2020

eISBN:: 9780197569085

DOI:: 10.1093/wentk/9780190206192.001.0001

Format:: book

ISBN:: 9780190206192

The business of journalism has an extensive, storied, and often romanticized history. Newspaper reporting has long shaped the way that we see the world, played key roles in exposing ... More

Social Entrepreneurship: What Everyone Needs to Know®

David Bornstein and Susan Davis

Published in Print:: 27 May 2010

Published Online:: 12 November 2020

eISBN:: 9780197569849

DOI:: 10.1093/wentk/9780195396348.001.0001

Format:: book

ISBN:: 9780195396348

In development circles, there is now widespread consensus that social entrepreneurs represent a far better mechanism to respond to needs than we have ever had before--a decentralized and ... More

View:

no detail
some detail
full detail

Browse All

Browse All

Business and Management

Share Link

Modify your search

Term

Availability

Subject

1-4 of 4 books for:

Advertising: What Everyone Needs to Know®

Mara Einstein

The Book Business: What Everyone Needs to Know®

Mike Shatzkin and Robert Paris Riger

The News Media: What Everyone Needs to Know®

C.W. Anderson, Leonard Downie, and Michael Schudson

Social Entrepreneurship: What Everyone Needs to Know®

David Bornstein and Susan Davis

Browse All

Browse All

Recently viewed (0)

Recently viewed (0)

Business and Management

Share Link

Modify your search Modify your search

Term

Term

Availability

Subject

1-4 of 4 books for:

Advertising: What Everyone Needs to Know®

Mara Einstein

The Book Business: What Everyone Needs to Know®

Mike Shatzkin and Robert Paris Riger

The News Media: What Everyone Needs to Know®

C.W. Anderson, Leonard Downie, and Michael Schudson

Social Entrepreneurship: What Everyone Needs to Know®

David Bornstein and Susan Davis

Modify your search