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AdvertisingWhat Everyone Needs to Know®

Advertising: What Everyone Needs to Know®  

Mara Einstein

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
eISBN: 
9780197569368
DOI: 
10.1093/wentk/9780190625887.001.0001
Format: 
book
ISBN: 
9780190625887
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming ... More
The News MediaWhat Everyone Needs to Know®

The News Media: What Everyone Needs to Know®  

C.W. Anderson, Leonard Downie, and Michael Schudson

Published in Print: 
27 April 2017
Published Online: 
12 November 2020
eISBN: 
9780197569085
DOI: 
10.1093/wentk/9780190206192.001.0001
Format: 
book
ISBN: 
9780190206192
The business of journalism has an extensive, storied, and often romanticized history. Newspaper reporting has long shaped the way that we see the world, played key roles in exposing ... More

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