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Advertising and Society

Advertising and Society  

Mara Einstein

in Advertising: What Everyone Needs to Know®

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
DOI: 
10.1093/wentk/9780190625887.003.0005
Format: 
chapter
What is the leading criticism against advertising? Too much advertising tops most critics’ lists. Advertising is everywhere. Commercials interrupt television programming. ... More
Advertising in the Digital Age

Advertising in the Digital Age  

Mara Einstein

in Advertising: What Everyone Needs to Know®

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
DOI: 
10.1093/wentk/9780190625887.003.0007
Format: 
chapter
How come ads seem to follow me around the Internet? This is what is known as retargeting. Remember we talked about the sales funnel? In that paradigm, marketers want to interact ... More
The Benefits of Acting Ethically

The Benefits of Acting Ethically  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0002
Format: 
chapter
This chapter addresses an important gap in most discussions of business ethics by describing the positive benefits of acting ethically. Most business ethics texts emphasize the negative ... More
The Business of Advertising

The Business of Advertising  

Mara Einstein

in Advertising: What Everyone Needs to Know®

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
DOI: 
10.1093/wentk/9780190625887.003.0002
Format: 
chapter
What is the economic impact of advertising? Advertising affects virtually every product category. You would be hard pressed to find a computer, book, toothpaste, shampoo, ... More
Consumer Behavior

Consumer Behavior  

Mara Einstein

in Advertising: What Everyone Needs to Know®

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
DOI: 
10.1093/wentk/9780190625887.003.0003
Format: 
chapter
What is consumer behavior? Consumer behavior is defined as “the mental and emotional processes and the physical activities of people who purchase and use goods and services to ... More
The Corporation as an Ethical “Person” in Modern Society

The Corporation as an Ethical “Person” in Modern Society  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0007
Format: 
chapter
This chapter highlights the developing role of the corporation as a “person” in modern society. We discuss the purpose of the corporation and the relationship between the corporation’s ... More
The Costs of Acting Unethically

The Costs of Acting Unethically  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0008
Format: 
chapter
This chapter explains why it can be costly to be inattentive or indifferent to ethical obligations. It addresses the costs of unethical conduct to both individuals and organizations. ... More
Creative

Creative  

Mara Einstein

in Advertising: What Everyone Needs to Know®

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
DOI: 
10.1093/wentk/9780190625887.003.0004
Format: 
chapter
What constitutes good advertising? The best advertising combines creativity that engages consumers and stimulates them to buy while incorporating the strategic objectives of the ... More
Designing an Ethical Culture

Designing an Ethical Culture  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0014
Format: 
chapter
This chapter and the previous one focus on the ways that compliance and ethics programs help design ethical organizational culture. Key components of ethical cultures are encouraging ... More
From Advertising to Marketing

From Advertising to Marketing  

Mara Einstein

in Advertising: What Everyone Needs to Know®

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
DOI: 
10.1093/wentk/9780190625887.003.0001
Format: 
chapter
What is advertising? Advertising is a paid communication used to persuade someone to buy a product or service of an identified sponsor. The advertisement is disseminated through ... More
How to Institute Best Practices

How to Institute Best Practices  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0013
Format: 
chapter
This chapter and the next discuss compliance and ethics programs. This chapter introduces what expectations the government has for such programs, and it examines their elements and best ... More
How to Respond to Investigations and Protect Your Reputation

How to Respond to Investigations and Protect Your Reputation  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0015
Format: 
chapter
This chapter helps businesspeople and organizations navigate the difficult shoals of an investigation. It discusses the benefits of having a pre-existing ethics program, why the ... More
Introduction

Introduction  

Mara Einstein

in Advertising: What Everyone Needs to Know®

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
DOI: 
10.1093/wentk/9780190625887.003.0010
Format: 
chapter
Three thousand. Some have even said five thousand. That’s the number of marketing messages the average American confronts on a daily basis. True, we are not aware of all of those ... More
Legal Foundations of Business Ethics

Legal Foundations of Business Ethics  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0005
Format: 
chapter
This chapter describes the relationship between ethics and law and the typical legal duties applied to businesspersons in more detail. It addresses additional basic questions about why ... More
Major Ethical Traps in Modern Business

Major Ethical Traps in Modern Business  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0009
Format: 
chapter
By flagging the most common ethical traps in modern business, this chapter helps businesspeople to understand how practical ethical problems arise and why it can be difficult to act ... More
Media: Advertising’s Everywhere

Media: Advertising’s Everywhere  

Mara Einstein

in Advertising: What Everyone Needs to Know®

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
DOI: 
10.1093/wentk/9780190625887.003.0006
Format: 
chapter
How do marketers decide where to advertise? Media selection is about taking the right message produced by the creatives and putting it in the right place at the right time in ... More
Moral Philosophical Bases for Business Ethics

Moral Philosophical Bases for Business Ethics  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0003
Format: 
chapter
This chapter presents the classical philosophical bases for ethical arguments. We introduce the major schools of important ethical thought developed by moral philosophers, and we discuss ... More
Negotiations

Negotiations  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0011
Format: 
chapter
Negotiations are a specialized area of business ethics that deserve their own consideration and discussion. Questions include: Why are there special ethical issues in negotiations? What is ... More
An Overview of Business Ethics

An Overview of Business Ethics  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0001
Format: 
chapter
Business ethics are the set of moral principles that govern behavior in a specific sphere of life: the world of business. Some people think of the business environment as a cutthroat place ... More
Special Issues of Ethics in Leadership

Special Issues of Ethics in Leadership  

J.S. Nelson and Lynn A. Stout

in Business Ethics: What Everyone Needs to Know®

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
DOI: 
10.1093/wentk/9780190610272.003.0010
Format: 
chapter
This chapter flags special issues of business ethics in leadership. Leaders are called upon to set the tone for their organizations, but they may have certain blindnesses given their ... More

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