Advertising and Society
Mara Einstein
in Advertising: What Everyone Needs to Know®
What is the leading criticism against advertising?
Too much advertising tops most critics’ lists. Advertising is everywhere. Commercials interrupt television programming. ...
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Advertising in the Digital Age
Mara Einstein
in Advertising: What Everyone Needs to Know®
How come ads seem to follow me around the Internet?
This is what is known as retargeting. Remember we talked about the sales funnel? In that paradigm, marketers want to interact ...
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The Benefits of Acting Ethically
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
This chapter addresses an important gap in most discussions of business ethics by describing the positive benefits of acting ethically. Most business ethics texts emphasize the negative ...
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The Business of Advertising
Mara Einstein
in Advertising: What Everyone Needs to Know®
What is the economic impact of advertising?
Advertising affects virtually every product category. You would be hard pressed to find a computer, book, toothpaste, shampoo, ...
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Consumer Behavior
Mara Einstein
in Advertising: What Everyone Needs to Know®
What is consumer behavior?
Consumer behavior is defined as “the mental and emotional processes and the physical activities of people who purchase and use goods and services to ...
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The Corporation as an Ethical “Person” in Modern Society
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
This chapter highlights the developing role of the corporation as a “person” in modern society. We discuss the purpose of the corporation and the relationship between the corporation’s ...
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The Costs of Acting Unethically
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
This chapter explains why it can be costly to be inattentive or indifferent to ethical obligations. It addresses the costs of unethical conduct to both individuals and organizations. ...
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Creative
Mara Einstein
in Advertising: What Everyone Needs to Know®
What constitutes good advertising?
The best advertising combines creativity that engages consumers and stimulates them to buy while incorporating the strategic objectives of the ...
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Designing an Ethical Culture
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
This chapter and the previous one focus on the ways that compliance and ethics programs help design ethical organizational culture. Key components of ethical cultures are encouraging ...
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From Advertising to Marketing
Mara Einstein
in Advertising: What Everyone Needs to Know®
What is advertising?
Advertising is a paid communication used to persuade someone to buy a product or service of an identified sponsor. The advertisement is disseminated through ...
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How to Institute Best Practices
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
This chapter and the next discuss compliance and ethics programs. This chapter introduces what expectations the government has for such programs, and it examines their elements and best ...
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How to Respond to Investigations and Protect Your Reputation
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
This chapter helps businesspeople and organizations navigate the difficult shoals of an investigation. It discusses the benefits of having a pre-existing ethics program, why the ...
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Introduction
Mara Einstein
in Advertising: What Everyone Needs to Know®
Three thousand. Some have even said five thousand.
That’s the number of marketing messages the average American confronts on a daily basis. True, we are not aware of all of those ...
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Legal Foundations of Business Ethics
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
This chapter describes the relationship between ethics and law and the typical legal duties applied to businesspersons in more detail. It addresses additional basic questions about why ...
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Major Ethical Traps in Modern Business
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
By flagging the most common ethical traps in modern business, this chapter helps businesspeople to understand how practical ethical problems arise and why it can be difficult to act ...
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Media: Advertising’s Everywhere
Mara Einstein
in Advertising: What Everyone Needs to Know®
How do marketers decide where to advertise?
Media selection is about taking the right message produced by the creatives and putting it in the right place at the right time in ...
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Moral Philosophical Bases for Business Ethics
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
This chapter presents the classical philosophical bases for ethical arguments. We introduce the major schools of important ethical thought developed by moral philosophers, and we discuss ...
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Negotiations
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
Negotiations are a specialized area of business ethics that deserve their own consideration and discussion. Questions include: Why are there special ethical issues in negotiations? What is ...
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An Overview of Business Ethics
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
Business ethics are the set of moral principles that govern behavior in a specific sphere of life: the world of business. Some people think of the business environment as a cutthroat place ...
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Special Issues of Ethics in Leadership
J.S. Nelson and Lynn A. Stout
in Business Ethics: What Everyone Needs to Know®
This chapter flags special issues of business ethics in leadership. Leaders are called upon to set the tone for their organizations, but they may have certain blindnesses given their ...
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