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AdvertisingWhat Everyone Needs to Know®

Advertising: What Everyone Needs to Know®  

Mara Einstein

Published in Print: 
28 September 2017
Published Online: 
12 November 2020
eISBN: 
9780197569368
DOI: 
10.1093/wentk/9780190625887.001.0001
Format: 
book
ISBN: 
9780190625887
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming ... More
Business EthicsWhat Everyone Needs to Know®

Business Ethics: What Everyone Needs to Know®  

J.S. Nelson and Lynn A. Stout

Published in Print: 
Apr 2022
Series: 
What Everyone Needs to Know
Published Online: 
Jan 2023
eISBN: 
9780197601501
DOI: 
10.1093/wentk/9780190610272.001.0001
Format: 
book
ISBN: 
9780190610272
What Everyone Needs to Know: Business Ethics is a first guide for both businesspeople facing real-life dilemmas, as well as students studying ethical questions. This succinct, ... More

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