3 Bookselling, Marketing, and Sales
Getting the Book to the Reader
3 Bookselling, Marketing, and Sales
Getting the Book to the Reader
- Mike Shatzkin
- and Robert Paris Riger
Show Summary Details
- Foreword
- Acknowledgments
- 1 The Global Book Business
- 2 From Idea to Book
- 3 Bookselling, Marketing, and Sales
- 4 Some Publishing History
- 5 E-Books
- 6 The Book Publishing Business Model
- 7 Bookselling in the Twenty-First Century—Amazon.com
- 8 Children’s and Young Adult (YA) Publishing
- 9 Audiobooks
- 10 The Future of Publishing
- Glossary
- Index
Getting the Book to the Reader
Getting the Book to the Reader
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- Foreword
- Acknowledgments
- 1 The Global Book Business
- 2 From Idea to Book
- 3 Bookselling, Marketing, and Sales
- 4 Some Publishing History
- 5 E-Books
- 6 The Book Publishing Business Model
- 7 Bookselling in the Twenty-First Century—Amazon.com
- 8 Children’s and Young Adult (YA) Publishing
- 9 Audiobooks
- 10 The Future of Publishing
- Glossary
- Index
